Bennett and Vito met at a supplement company in Florida ten years ago. For most of that time, their gummy idea sat on the shelf. This is how it became Code Name.

Code Name Health was founded in April 2026 in Tampa, Florida.

Loremaster - Branding and Marketing

Former football player. Grew up on Minecraft and Stardew Valley.

Guildmaster - Operations and Web Development

Gummy fan since Flintstones vitamins. Grew up on Zelda, Metroid, and Nintendo.

When Bennett started at the warehouse, he weighed 330 pounds. 

A year later, he was 100 pounds lighter. He did it with small habits. Every day, he put his running shoes on. Some days that turned into a run, and some days it didn't.

Supplements were a different story. He'd start everything at once, then quit all of it within a week. Gummies changed that, because they were easy to take every day.

That's the lesson he took from both:

Most travelers start where he did, ready to begin and unsure where. Code Name is built for that first step.

For twelve years, Vito asked the supplement company to make gummies. He'd started asking before Bennett arrived. His love of gummies went back to Flintstones vitamins, the only vitamins he took as a kid. 

The company made tablets and was moving into capsules and powders. Each time Vito asked, the answer was the same: gummies had too much sugar and couldn't hold enough ingredients.

In 2019, the two of them pitched a gaming energy powder, and the company said yes. They wanted to call it Code Name, because your code name could be anything you want it to be.

That name didn't make the cut, and the powder launched as Tetra. The formula was hard to get right on taste and mixing, and the packaging looked like a battery.

But that idea stayed with them, and it's where the Hollow comes from. The figure in the logo has no face because it stands for the traveler, whoever that turns out to be.

Today, Bennett owns the Tetra LLC, and Code Name is built under it. The name finally made it.

Within a year of Tetra, Bennett moved to Montana, where he came up with an idea for a book business. It grew over the next few years, and it's what made launching Code Name possible.

By then, Vito had spent twelve years wanting to make gummies, and Bennett had spent ten wanting to build a gaming brand. Code Name brought both ideas together.

What settled it was a label. An early AI mock-up for the apple cider vinegar charm had a Minecraft-style apple on it, and the decision was made the moment they saw it.

The finished labels are almost all hand-drawn. Line the bottles up and they look like the start screen of an old arcade game. Pick one, and that's your character.

Credit where it's due:

- The original artist, who spent over a month drawing every label

- The manufacturer's art team, who worked out what could go on a label

- A designer raised on Sega, who readied every label for print. His dream project.

Joy, the Healer

Apple cider vinegar

Named after his childhood dog.

Cleo, the Royal Guard Knight

Creatine

Named after his cat.

Cyrus, the Sun Warrior

Mushroom complex

Named after his dog, who passed away while the Realm was being built.

Rayleigh, the Sleep Mage

Melatonin

Named for his cat, Luffy. A guide couldn't share that name, so he picked Rayleigh from One Piece.

Which one will walk the road with you?

- $35 for every charm, whichever formula is inside

- 30% off with subscribe and save, locked in for life

- Free shipping for life on subscribe and save

Other brands work differently. Some start subscriptions at 20% off, then drop it to 10%. A popular brand ships every 28 days, which sneaks a thirteenth order into the year. Code Name sticks to the numbers above.

The $35 price tag pays for the subscription discount and the Side Quest prizes.

Once a month, Bennett and Vito record Side Quest, a live giveaway show. Every entry gets a marble in the race. Five heat winners each take home a founder box, and the final decides the grand prize. Entry is free, with no purchase necessary.

Each guild will get its own section where travelers vote on what gets made next. The Realm grows the way its travelers want it to.